Sainsburys have promised that they will pay milk producers higher prices if they can deliver a better service to the customer. Dairy Development Group have welcomed the announcement.
Sainsburys Chief Justin king said "We expect to pay more for milk, but we will only pay a premium for what will add value for our consumers.”
“These benefits have to be tangible – we will not prop up inefficient businesses or buck the market.
“Things like environmental issues and animal husbandry are things customers will value and will allow us to pay a premium for. We expect this premium to be real and substantial.”
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