Wednesday 21 February 2007

No more food

Asda are making big moves away from only selling food with the launch of its first ever ‘Asda living store.’ The 3,810 sq m (41,000 sq ft) store will be launched in Northern Ireland on Friday. The store will only sell household goods; no food will be in sight.

Asda have highlighted ‘Asda living’ as the key growth area for the coming year. Asda’s chief financial officer Judith McKenna said: “This is a major investment that will enable Asda to provide even better service and great value products to more people across the UK that ever before.”

Asda also plan to open 18 more UK stores this year, creating 8,000 more jobs. The new jobs will be spread across Asda's 334 UK stores.

Asda have relaunched its pets, health and beauty and baby ranges to create a more department store-type look.

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